CMOs' Tenure Is Getting Shorter Across Many Industries

Chief marketing officers are facing new pressures

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Across the corporate landscape, the length of a chief marketing officer’s tenure with a company is becoming shorter, with the average now roughly less than the amount of time it takes to get a college degree.

A new analysis released by Spencer Stuart, a leadership consulting firm, illustrates the trend of CMOs on the move in nearly every industry, from hospitality to tech and retail, with the average length of their tenure dropping to 43 months.

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