Traeger Grills Is Smoking Voters Out of Their Homes to Get Americans to the Polls

Civic engagement is the only political issue that everyone can agree on

By asking Americans to choose ribs over chicken or brisket over steak, Traeger is sending an important political message—without the hot mess of actual politics. Traeger

For many years, conventional marketing wisdom held that brands should steer clear of political issues. The reasoning was simple enough: What company could afford to alienate a single customer by taking a position on something controversial?

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.