Why Brands Lost Their Fear of Controversy and Got Political in 2017

Corporate America took a stand against President Trump's policies


It’s a longstanding truism of American business that companies don’t like to generate controversy—and there are few quicker ways to do that than taking a stance on a political issue.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.