Toyota Is Betting Big on the Olympics With 7 New Pieces of Creative for Its First Global Campaign

A look at the brand's marketing strategy for the Winter Games

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Toyota’s marketing team is off to a strong start in 2018. The brand announced earlier this week that it would have seven new ads running throughout the Olympic and Paralympic games (immediately following three new ads that ran during the Super Bowl). This particular push is also significant in that it is Toyota’s first global campaign.

While one spot, “Thin Ice,” has already been released, Toyota dropped the remaining six spots today. Each one is part of the larger “Start Your Impossible” campaign for the Olympics.



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