Top Branding Fails of 2021—and What (If Anything) Brands Learned

A roundup of gaffes, from the trivial to the grievous, in a year that was loaded with them

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Einstein once observed that anyone who’s never made a mistake has never tried anything new.

Well, as we know very well, companies try new things all the time—new products, new campaigns, new strategies. It follows that they make a proportional share of mistakes. Many are minor. Some are serious.

As 2021 comes to an end, here’s a look back at a few of the memorable ones:

Surprise—your CEO is a bully

Tactless and tone-deaf CEOs are a given in corporate America, but’s



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