To Really See Success, the Metaverse Needs to Mirror Reality Without Its Inconveniences

Here's what Web3 pioneers will need to get right

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Welcome to the newest buzzword flooding your feeds and tantalizing the industry, creating a sense of intrigue and raising a multitude of questions all at the same time. Say hello to the metaverse.

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This story first appeared in the Feb. 21, 2022, issue of Adweek magazine. Click here to subscribe.