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How Sports Brands Are Building Virtual Connections for Real-World Growth

Sports Marketing

Experts noted it's a long-term process with little to show in the short term.

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This Esports Agent Credits Video Games—Not Coaching—for His Career

Esports

Cloud9's Greg Via thanks Duke Nukem for his work with A-list athletes.

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Brands See Increased Sales After Arming Creators on Social With Affiliate Links

Platforms

Though as platforms develop new tech, it could soon become outdated.

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Those Iconic Images of Che Guevara and James Dean? Thank a Leica Camera

Perspective

The pricey but incomparable German device that made photography portable.

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Breeze Airways Is Redefining Customer Experience by Making Travel ‘Seriously Nice’

Challenger Brands

The new low-cost airline's approach shows how Covid-19 changed the meaning of customer service.

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Nascar Puts the Pedal to the Metal With DEI Efforts—but Is It Winning the Race?

Sports Marketing

After making some changes, it has attracted younger, more diverse audiences.

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Infographic: Home Is Where the Frustration Is With Smart Devices

Data Points

The reality of internet-enabled devices is falling short of consumer expectations.

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Kevin Durant Is Showing Everyone How Business-Savvy Athletes Can Fuel Innovation

Challenger Brands

The former NBA MVP operates at the intersection of athletics, tech, media and entrepreneurialism.