To Combat 2020’s Unpredictability, Campbell’s Offers ‘Dinner Insurance’ This Thanksgiving

Food companies are looking for creative ways to celebrate an unusual holiday season

Images of Thanksgiving dinner
Campbell’s plans to deliver replacement meals to New York City residents in Manhattan who mess up their Thanksgiving side dish. Campbell's

As Americans prepare to celebrate Thanksgiving, CPG manufacturers are not only capitalizing on the heightened interest in their products, but also a holiday season that will consist of smaller gatherings with more first-time cooks.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.