This Betty Crocker Cake Mix Educates You on T-Mobile's 5G Network

The "un-carrier" is using the limited-time product to explain its broadband strategy

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T-Mobile has formed an unlikely partnership with Betty Crocker on what is likely the first cake mix dedicated to explaining the technical intricacies of wireless networks.

The free limited-run product, which was quickly given out today, provides the ingredients for a layer cake with frosting in the carrier’s trademark pink color. Each of its levels is meant to represent a different range of broadband frequencies on which T-Mobile is building its 5G network.

The cake analogy has been a central prop in T-Mobile’s marketing around the race



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