TikTok’s Legal Case Against the Trump Administration

What ByteDance versus U.S. could look like

TikTok and smartphone showing Trump's Twitter account
A lawsuit from ByteDance could come in the next week. Getty Images

TikTok has always been in a race against time. The competitive landscape in social media is unrelenting, and any true challenge to Facebook’s market dominance needs to scale up quickly and appeal to both users and advertisers. TikTok has done that, growing at an impressive rate and building inroads for brands that want to reach young devotees.  

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.
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