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TikTok has always been in a race against time. The competitive landscape in social media is unrelenting, and any true challenge to Facebook’s market dominance needs to scale up quickly and appeal to both users and advertisers. TikTok has done that, growing at an impressive rate and building inroads for brands that want to reach young devotees.
But now, the clock is ticking for TikTok because of President Donald Trump.
TikTok’s owner, ByteDance, has until Sept. 20 to sell off the app’s U.S.