TikTok Just Launched Spark Ads. What Does It Mean for Marketers?

Brands can now sponsor content after it has been posted

When it comes to Facebook and Instagram, advertisers have two options: either upload a sponsored post or amplify organic content with ad dollars after it has gone live. TikTok, on the other hand, previously only allowed brands to sponsor posts before hitting the publish button, and is still expanding to play in the big leagues. Its latest move: the launch of Spark Ads.