Plastic Surgeons Are Pausing BBLs to Promote Breakfast Cereals—for Free

Three Wishes convinced six viral doctors to review its brand 'facelift'

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As creators who don’t rely on commission checks, TikTok plastic surgeons are more concerned with performing celebrity facelifts than promoting facial cleaners.

Viral surgeons like Richard Brown—whose account @therealtiktokdoc is approaching 8 million followers—favor educational content over sponsored posts. But Ian Wishingrad, co-founder and CMO of Three Wishes cereal, has persuaded this group of brand-hesitant creators to partner on organic content by leading with a clever alignment between his business and theirs.


Check out the facelift that was made to @threewishescereal’s beautiful box design! As a facial plastic surgeon, I’m taking a look at the before and afters and breaking down exactly what went into this important makeover 🥣 #threewishescereal



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