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As creators who don’t rely on commission checks, TikTok plastic surgeons are more concerned with performing celebrity facelifts than promoting facial cleaners.
Viral surgeons like Richard Brown—whose account @therealtiktokdoc is approaching 8 million followers—favor educational content over sponsored posts. But Ian Wishingrad, co-founder and CMO of Three Wishes cereal, has persuaded this group of brand-hesitant creators to partner on organic content by leading with a clever alignment between his business and theirs.