TikTok Creators Lend Their Talents to Airbnb Online Experiences

They can be booked via the vacation rental marketplace’s app and website

TikTok creators gain the opportunity to earn some meaningful income TikTok/Airbnb

Embattled video-creation platform TikTok collaborated with vacation rental marketplace Airbnb on a new collection of Airbnb Online Experiences hosted by TikTok creators.

The new experiences can be booked via the Airbnb application or website, and they will enable people to connect with their favorite creators and learn new skills without leaving their homes, while the creators gain the opportunity to earn some meaningful income.

Participating creators include: Trevor Bell leading a total body burner workout; My Nguyen sharing cooking secrets; and photography tips from Bonnie Rodriguez.

TikTok said in a blog post, “In recent months, the proliferation of informative, instructional, and motivational content has enlightened and engaged the TikTok community, many of whom have been ‘bored in the house, bored in the house, bored’ and looking to #learnontiktok. We’ve seen a growing interest in more enriching and useful videos—such as those that highlight life hacks like secrets to style or craft cocktail recipes—alongside the light-hearted, humorous and fun content. TikTok creators present the content in creative and innovative ways, making learning on TikTok enjoyable.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.