Experiential

Airbnb Debuts Online Experiences With Unique Activities

New platform launches with 50 virtual options

Virtual events include a 30-minute cello meditation class led by The Wong Janice in Amsterdam. Airbnb

By Ian Zelaya

April 13, 2020

The COVID-19 pandemic forced Airbnb to temporarily halt its Experiences business, but the home-sharing platform has introduced a new way for consumers around the world to attend off-the-beaten-path events from their couches.

Ian Zelaya
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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