Airbnb Debuts Online Experiences With Unique Activities

New platform launches with 50 virtual options

Virtual events include a 30-minute cello meditation class led by The Wong Janice in Amsterdam. Airbnb

The COVID-19 pandemic forced Airbnb to temporarily halt its Experiences business, but the home-sharing platform has introduced a new way for consumers around the world to attend off-the-beaten-path events from their couches. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.