TIAA Names Stephen Tisdalle Chief Brand and Demand Generation Officer

The former State Street exec will oversee advertising strategy

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Financial services firm TIAA (Teachers Insurance and Annuity Association of America-College Retirement Equities Fund) has hired Stephen Tisdalle as chief brand and demand generation officer.

In his newly created role, Tisdalle will oversee brand and advertising strategy and execution, creative services, paid and social media, and all marketing for TIAA’s institutional, wealth adviser and consumer channels.

“For more than 100 years, TIAA has served people we all depend on to educate us, care for our health, undertake lifesaving research, administer our government agencies and nurture our cultural institutions, and I could not be prouder to join this iconic company,” Tisdalle said in a statement.



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