This Year's Super Bowl Ads Are Reaching Out to Women More Than Ever

Several prominent females are featured during the Big Game

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Touted as the world’s largest advertiser, consumer products giant Procter & Gamble is no stranger to Super Bowl advertising. Its spot for Tide in 2018, “It’s a Tide Ad,” was one of the best-remembered from the year. But in 2019, P&G is bringing a different brand to the Super Bowl, with an ad focused on targeting an audience that’s often forgotten when it comes not only to the Big Game, but sports in general: Women.

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