This Women-Led Creative Agency Revived Sex Toy Retailer Lion's Den

By shining a spotlight on women in campaigns

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

You know you’re in for a treat when you’re at a conference and the presenter says, “We’re going to take you to a place that might make you feel a little uncomfortable. We’re going to talk about sex.”

That’s just what Erica Fite and Katie Keating, co-founders of boutique agency Fancy LLC, did last week at Adweek’s Elevate: Creativity. In this video, Fite and Keating talked about how they revived adult retailer Lion’s Den, putting women at the forefront.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in