This Quirky and Mildly NSFW Valentine's Ad Puts a Fun Twist on Quality Couple's Time

Lion's Den again celebrates healthy sex lives in a modern, stigma-free way


Valentine’s Day ads are generally pretty forgettable fare, gushing with romantic clichés and not-so-subtly browbeating you into spending money on overpriced flowers, chocolates, cards and meals.

If you prefer your romance to be a bit more…experimental, however, sex toy emporium Lion’s Den has you covered with a fun new ad from agency Fancy, which has helped rebrand the once-seedy roadside chain into something more approachable to women and couples. The agency’s goal has been to make “a trip to Lion’s Den as normal as a trip to Walmart,” says Fancy co-founder Katie Keating, and that approach is evident in its new Valentine’s Day ad, “Rub-a-Dub”:

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