This Veterans Group Just Unleashed a Simple, Powerful Message for President Trump

Spot debuted during Morning Joe, so he'd see it

"We’re going to go where we know Donald Trump is listening," the group says of its ad.

Some military veterans aren’t happy with President Trump and they’re using advertising to let him know it.

VoteVets, a progressive group of veterans, released a scathing 30-second spot this morning. It features an Afghanistan war veteran who, as a press release notes, lost his leg in combat. For 30 seconds, he’s seen doing squats with his one leg and lifting a barbell. While he exercises, his voice can be heard speaking directly to President Trump.

The end lines are brutal: “You want to be a legitimate president, sir?  Then act like one.”

“Since the White House comment line is down, and Donald Trump hasn’t set up that veterans hotline he promised, we’re going to go where we know Donald Trump is listening—[MSNBC’s] Morning Joe, and the other shows that he obsesses over,” VoteVets vice chair and Navy veteran Peter Kauffmann said in a statement.

Kauffmann added: “He’s going to hear the message of this ad again and again. We’re officially putting Mr. Trump on notice.”

The simple effort is effective. It’s hard to discredit the critique when it comes from a veteran who has sacrificed a leg defending this country.

In any case, the ad is garnering attention on social media. The ad was posted on Facebook just seven hours ago and has already been shared nearly 5,000 times and viewed over 200,000 times. And it’s even more popular on Twitter.