This Verizon-Powered Virtual Art Experience Brings The Met to You 

Visitors can explore digital galleries and play games that unlock AR versions of artwork

Museums in New York are open with Covid-19-compliant rules, staggered entry and limited capacity. But art lovers still might not feel comfortable going to see their favorite galleries during a pandemic, so Verizon and The Metropolitan Museum of Art developed a unique new way to experience the museum from home.

The art of un-framing

The telecommunications company partnered with the largest art museum in the U.S. to launch The Met Unframed, a virtual, mobile-only experience featuring more than a 12 digitally-rendered galleries and nearly 50 works of art from across The Met’s expansive collection.

The five-week experience, accessible at themetunframed.com

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Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.