Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.
WPP has grown into the world’s largest communications service company by gobbling up a slew of advertising and PR firms the world over. Under CEO Martin Sorrell’s leadership, WPP grew famous (more often infamous) for staging some of the largest takeovers the advertising and communications industry has ever seen—notably JWT in 1987 and Ogilvy in 1989, both of which were hostile raids and helped earn Sorrell the moniker, “the Ogre of Madison Avenue.”