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A startup that made a name for itself designing AI avatar clones of celebrities is turning its attention towards brands.
Nonprofit-commercial hybrid AI Foundation is launching a new brand media lab designed to build experiences for marketers and entertainment companies based around its trademark lifelike human avatars. The project is a partnership with creative studios Ventureland and Prettybird. Film director Rami Hachache will serve as chief creative officer.
The lab will work with brands, creatives and public figures to develop either human avatar versions of real-life people or characters and build campaigns and interactive experiences around them.
“Maybe the biggest goal I would say is develop the best use cases for the tech and use Ventureland’s knowledge of the branded space to determine how to best do that,” Hachache said.
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