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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Social Media Week

Cameo Isn't Just for Fans Anymore—It's for Marketers Too

CEO Steven Galanis explains how the platform can be used for brand campaigns

Cameo CEO Steven Galanis spoke at Adweek's Social Media Week and explained why marketers should use the platform. Adweek
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By Tara Weiss

 

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

The selfie is the new autograph. 

That’s how Cameo, the platform that connects fans to pop culture icons via personalized video messages, live calls and direct messages, started nearly five years ago. Back then it was mostly athletes connecting with superfans. But it really took off when its CEO Steven Galanis and co-founder Devon Townsend realized that social media influencers were an untapped market.

Since then YouTubers, former politicians, comedians, Bachelor contestants, voiceover actors and musicians have all joined the site.

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Headshot of Tara Weiss

Tara Weiss

  • @writertara
  • tara.weiss@adweek.com

Tara is a performance marketing reporter for Adweek.

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