Experiential

This Startup Wants to Host an 'Experiential Renaissance' on Its Data-Driven Platform

AnyRoad works with brands like Leinenkugel's, Michael's and Nestlé

Uncle Nearest is one of many brands that are partnering with AnyRoad to support their experiential marketing efforts.Paolo Ferraris

By Kathryn Lundstrom

March 24, 2021

Jonathan Yaffe’s first job out of college was with Red Bull—a brand that built its daredevil identity by leaning heavily on experiential marketing.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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