Experiential

This Startup Wants to Host an 'Experiential Renaissance' on Its Data-Driven Platform

AnyRoad works with brands like Leinenkugel's, Michael's and Nestlé

Uncle Nearest is one of many brands that are partnering with AnyRoad to support their experiential marketing efforts.
Uncle Nearest is one of many brands that are partnering with AnyRoad to support their experiential marketing efforts.Paolo Ferraris
By Kathryn Lundstrom

March 24, 2021

Jonathan Yaffe’s first job out of college was with Red Bull—a brand that built its daredevil identity by leaning heavily on experiential marketing.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's senior news reporter based in Austin.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Real Deal on SMS Marketing

By Yotpo

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}