This Plant-Based Brand Is Celebrating the 'Changemakers Blazing Unconventional Paths'

Daring Foods' new platform aims to spotlight barrier breakers effecting positive change

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Plant-based chicken brand Daring Foods has the bold goal of not just providing a sustainable alternative to poultry but entirely removing the animal from the global food system. The company is connecting that mission to other ambitious changemakers with its new “Daring Moves” platform.

The campaign kicks off with an 85-second video starring Olympic fencer Miles Chamley-Watson and directed by Molly Schiot of @TheUnsungHeroines, an Instagram account dedicated to forgotten female athletes of the 20th century.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in