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Plant-based chicken brand Daring Foods has the bold goal of not just providing a sustainable alternative to poultry but entirely removing the animal from the global food system. The company is connecting that mission to other ambitious changemakers with its new “Daring Moves” platform.
The campaign kicks off with an 85-second video starring Olympic fencer Miles Chamley-Watson and directed by Molly Schiot of @TheUnsungHeroines, an Instagram account dedicated to forgotten female athletes of the 20th century.