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Since the beginning of the coronavirus crisis, consumers have been hit with a steady stream of “heartfelt” and maudlin ads. Indeed, one would expect that the gravity of the moment in history demands a more somber approach. Yet the revolving door or sparse music, empty cities and predictable verbiage has veered Covid-19 advertising into its own category.
Things are changing, but one may believe that it’s more of the same when watching the beginning of the latest work from Cox Communications from agency 180LA.
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