This Delightful Ad for Book of the Month Makes a Bunch of Period Jokes and It's Actually Funny

Marielle Heller directed the club's first spot

Talking about periods has been so taboo for so long that it’s commonly been referred to by the time frame associated with it—read: it’s that time of the month—instead of its name. A wonderful new spot for Book of the Month (a club that sends members a book per month) from creative shop Partners and Spade uses that association and flips it on its head.