This Delightful Ad for Book of the Month Makes a Bunch of Period Jokes and It's Actually Funny

Marielle Heller directed the club's first spot

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Talking about periods has been so taboo for so long that it’s commonly been referred to by the time frame associated with it—read: it’s that time of the month—instead of its name. A wonderful new spot for Book of the Month (a club that sends members a book per month) from creative shop Partners and Spade uses that association and flips it on its head.

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