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Joao Chueiri believes the sponsorship model is broken, but he’s thinking ahead. Currently, he’s on a mission to revamp how Anheuser-Busch InBev approaches sponsorships. Next year, he’s planning to launch the company’s in-house content factory, Bud Studios, with a new sponsorship structure in place.
Chueiri joined Anheuser-Busch three years ago from Nike, and in that time, he’s had three different roles. In April, Chueiri was named vp of consumer connections at Anheuser-Busch InBev, where he oversees media, digital, sponsorships, events and the company’s work to promote the beer category at large.
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