Beer, Spirits & Cannabis

This CBD Brand Found a Workaround to Instagram's Cannabis Promotion Rules

Recess advertised by paying consumers on Venmo to share its post

Recess says direct sales went up with the promotional tactic.
Recess says direct sales were 591% higher than the daily average over the past month.Courtesy Recess
By Paul Hiebert

December 9, 2019

On Black Friday, Benjamin Witte, founder and CEO of CBD-infused beverage brand Recess, promoted his product on Instagram. The problem was that Instagram prohibits brands from advertising products that contain CBD.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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