This Cannabis Justice Initiative Ran Its First Ad in The New York Times Special Issue Around Slavery to Make a Point

Possible Plan wants to help people negatively affected by now-defunct laws surrounding possession

Possible Plan wants to change the conversation around cannabis—and who can be part of its golden age. Getty Images

For the millions of people incarcerated for cannabis possession because of harsh laws around carrying and using it, there’s no clear path towards creating massively lucrative cannabis companies like MedMen or Eaze. That’s what the Possible Plan, a new nonprofit dedicated to funding organizations that address access and justice for those affected by cannabis laws, wants to change.

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@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.