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It’s not yet Halloween, but that hasn’t stopped Danish logistics company Maersk from releasing an unsettling short film to promote its operations as it expands its transportation services.
The campaign has been developed as part of the b-to-b brand’s ambitions to expand its services away from ocean freights to end-to-end solutions, including planes, with each of its routes featured using computer-generated images alongside real models.
The “Upside” is a two-minute film created by agency &Co and directed by CC Wade.
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