This Agency Brings Product-Inspired Strategy to Purpose-Driven Marketing

Half of Scout Lab's clients are VC-backed startups

While “purpose driven” might not be what first comes to mind when thinking of an agency with venture capitalist connections, Scout Lab has spent the first year of its life developing processes that replace traditional agency thinking with product development strategies. After spending years on the marketing teams at brands including Levi’s and Airbnb, co-founders Kaitlyn Barclay and Willow Hill decided to venture out on their own in 2017. They said many larger legacy brands have been “blindsided” by venture-backed startups like the mattress firm Casper because they’re thinking too much about the big picture without testing concepts fast enough or often enough.

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This story first appeared in the August 6, 2018, issue of Adweek magazine. Click here to subscribe.