Thinx Imagines a World Where Men Get Periods and How It Would Change Our Culture

The ad will air on 18 TV networks

In this Thinx ad, a man picks up a tampon he dropped.
Thinx hopes the national campaign increases brand awareness and sparks conversations around how society thinks about periods. Thinx

Four years ago, Thinx appeared on the personal hygiene scene with controversial ads on the New York subway that used grapefruits and eggs to suggest menstruation.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.