These Tech-Savvy CMOs Embody All the Talents the Modern Marketer Needs

These 16 CMTOs from brands like GE to L'Oréal have got game

Sasha Maslov

The digital/social/mobile/virtual age heralds a whole new approach to marketing, given that consumers enjoy more control over content and accompanying messaging than ever before. This reality has given rise to the tech-savvy CMO—one who is comfortable making use of all these digital skills to reach consumers in new ways. These 16 talented executives have all the qualities it takes.

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This story first appeared in the March 27, 2017, issue of Adweek magazine. Click here to subscribe.