The CMTO Report 2017 Marketing Innovation What It Took for Absolut to Pull Off a Major Product Launch at the Grammy Awards Absolut Vodka took over the Grammys for one of their most successful product launches ever. Marketing Innovation Pot Retailers Are Overhauling Their Shops to Make Them More Sleek and Sophisticated As more states legalize marijuana, cannabis sellers are targeting the 'Chardonnay mom,’ no longer just the stoner dude. Leadership & Talent How a Speculative Neuroscientist Uses Her Marketing Savvy to Create Immersive Experiences Ashley Baccus-Clark has worked as a speculative neuroscientist at Hyphen-Labs, a 3-year-old collective of women of color that uses science and art to create experiences focused on social issues. Marketing Innovation After Nearly a Century, Rawlings Baseball Gloves Still Rule the Diamond There's not a baseball glove in America that hasn't been influenced by Bill Doak's 1920 design—and a good many of those bear the Rawlings brand name. Leadership & Talent This San Francisco Shop Mimics a Hollywood Production Studio In order for this new San Francisco agency to succeed, its creators knew it needed to be three things: fast, lean and famous. TV / Video Mattel Is Teaming Up With ABC for a New Competition Series to Find Its Next Big Toy Their Shark Tank-like show, The Toy Box, could energize two different industries. Data & Insights Infographic: How Phone Calls Can Help Boost ROI on Display Advertising Display is booming, but perceived ROI is low. Here's how to fix it, according to a study from DialogTech. Publishers & Platforms Inside an Anonymous Marketing Group’s Efforts to Take Down Breitbart One Ad at a Time Sleeping Giants aims to curb the network's influence in an effort by ad industry veterans. Voice The New Ways Established Brands Do Battle With Startups Competition is nothing new to brand marketers, but over the past five years, the competition has changed. CMO Report These Tech-Savvy CMOs Embody All the Talents the Modern Marketer Needs From GE to L'Oréal, these CMTOs have got game.