These Clever Billboards Are at Dog-Eye Level to Promote Jinx's First Deal With Target

And they're scented for canine appeal

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


Jinx dog food began its life as an exclusively direct-to-consumer brand, launching just before the pandemic in early 2020 and growing rapidly since, with 40% month-over-month increases in its sales so far this year.

Now the celebrity-backed startup is branching into Target, with a 400-store rollout—and it’s kicking off its biggest marketing push to date. While pet “parents” are a key target, so are their four-legged friends.

Jinx, in fact, is going DTD—direct to dog—with mini-billboards placed at animal eye-level and perfumed especially for sensitive noses.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in