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Dairy brand Land O’Lakes is hardly alone in using a cultural stereotype as a mascot for generations—and it’s also not alone in its reluctance to speak publicly about it.
There’s also the ice cream bar known as Eskimo Pie. It was reportedly the brainchild of the proprietor of an Iowa ice cream parlor, who partnered with candy manufacturer Russell Stover in 1922 and trademarked the name, which, according to Smithsonian Magazine, was “meant to evoke the chilly north and the indigenous people who lived there.”