These 5 Women Are Shaping How We View and Engage With Our Sports Heroes

They talked with Adweek about using data and marketing tech to change the game

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At Adweek’s Women in Media & Sports Summit, held in early June aboard the Hornblower Infinity yacht docked on Manhattan’s West Side, I sat down for a panel discussion with five of the honorees from this year’s Most Powerful Women in Sports list. The lively chat touched on a wide range of topics, including the growing importance of data and mar tech and the ways in which they are advancing and shaping how we view—and engage with—our sports heroes.

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This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.