These 5 Women Are Shaping How We View and Engage With Our Sports Heroes

They talked with Adweek about using data and marketing tech to change the game

At Adweek’s Women in Media & Sports Summit, held in early June aboard the Hornblower Infinity yacht docked on Manhattan’s West Side, I sat down for a panel discussion with five of the honorees from this year’s Most Powerful Women in Sports list. The lively chat touched on a wide range of topics, including the growing importance of data and mar tech and the ways in which they are advancing and shaping how we view—and engage with—our sports heroes. Here is an abridged version of that conversation with National Hockey Leauge’s Heidi Browning, Major League Baseball’s Kim Ng, Visa’s Kate Johnson, IBM’s Elizabeth O’Brien and Turner/ELeague’s Christina Alejandre.

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This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.