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Volvo and Colossal Media teamed up in 2021 to wow audiences with their innovative and creative out-of-home (OOH) advertising.
After winning an Adweek Out-of-Home Impact award for their collaboration, executives from both companies joined Adweek’s Elevate: Out of Home event to divulge some of their secrets for success to Adweek agencies editor Jameson Fleming.
Authentically connecting with consumers
Janique Helson, Volvo’s head of brand marketing, content and creative services, said the first secret to success lies in knowing and owning who you are as a brand and finding meaningful ways to connect with your audience.
“Everybody knows us as a safety brand.