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As the world has begun its slow transition back toward a vague sense of normalcy, more and more brands are willing to bet big on the desires of their audience to reengage with others away from the digital screen.
That shift has helped fuel a resurgence in the out-of-home advertising industry, which was already rebounding with 38% growth by the middle of this year.
This year’s Adweek Out-of-Home Impact Awards celebrate 15 campaigns from brands that overcame a wide array of market challenges through a combination of effective strategy, key insights and strong execution.
Here’s a look at the 15 campaigns selected by our Out-of-Home Impact Awards jury from this year’s entries:
Varo Bank | ‘A Bank for All of Us’
Honored in:
• Best Art Direction
• Craft Grand Prix
Establishing itself as “a bank for all of us” has been a mission for Varo Bank since its beginnings in 2015.
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