The Truth About Ryanair's 'Savage' Social Media Strategy

Airline's head of social media says there's a 'method behind the madness'

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For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you’re one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online.

From press ads announcing rival EasyJet’s hire of former corrupt Zimbabwean dictator Robert Mugabe as “head of punctuality” to trolling newspapers with reports it was set to introduce “standing” seats on its infamously cramped planes, the brand has never been afraid to court controversy.



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