Just How Realistic Is Ryanair's $15 Fare to Europe?

Update: Apparently 0% realistic, per the airline's board

Few prospects are as alluring as the idea of being able to step on a plane and zip off to Europe for 15 bucks—but such a wonder may soon be possible, according to the announcement this week that Ryanair plans to start flying from Europe to major cities in the United States.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in