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Early Saturday morning in Monza, Italy, a trio of legendary runners met up on the city’s Formula 1 racetrack to do the impossible: Break the 2-hour barrier for a full marathon run.
A marathon is a little over 26.2 miles. The fastest marathon time ever recorded, per the IAAF, was set in 2014 by Kenyan runner Dennis Kipruto Kimetto in Berlin, clocking in at 2:02:57. Driving the feat was Nike and its agency Wieden + Kennedy, with help from a bevy of partners like content studio Dirty Robber.