The Story Behind Clorox’s Mystery Recording Artist CLRX

'We have clearly struck a chord'

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At first glance, CLRX looks a lot like any other relatively unknown musical artist trying to make it big on the internet. Her songs are available to stream on Apple Music and SoundCloud. She posts content on Twitter and Instagram. Her personal website,, contains press coverage and tour dates. (Though for now, “There are no upcoming events at this time.”)

Despite only being online for a few months, CLRX has racked up 135,000 YouTube views on her first track, “So Clean,” which talks about new beginnings, rocking white sneakers and having no time for “what’s his name.”



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