The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout

The novelty spoke to guys 40 years ago, and it still does

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Rob Nelson still remembers one particular afternoon 40 years ago as though it were yesterday. It was 1977, and Nelson was a wannabe sports star whose left-handed pitching had only been good enough to land him on a Portland, Ore., minor league team called the Mavericks. Warming the bench beside him in the Civic Stadium dugout was Jim Bouton.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Sept. 18, 2017, issue of Adweek magazine. Click here to subscribe.