Media Plan of the Year Programming & Performance Nielsen Is Bringing Real-Time Interactive Ads to Smart TVs to Keep Streaming Audiences Engaged Automatic content recognition allows marketers to personalize ads. Leadership & Talent Since Turning ‘Batkid’ Into a Viral Phenomenon, This Agency Has Made the Most of Social Media Clever has leveraged its network of more than 5,000 influencers for brands including Bob's Red Mill, Clif Bar and Lenovo. Marketing InnovationPresented by Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams Brands are revamping their social media influencer strategies, moving away from one-off deals to long-term relationships where influencers help craft product or retail designs on an ongoing basis. Programming & Performance Jesse Palmer Parlays NFL and Bachelor Fame Into Entertainment and News Gigs How Jesse Palmer, a college and professional athlete, ended up becoming a well-known TV host. Marketing InnovationPresented by The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout The novelty of the ersatz chaw spoke to guys 40 years ago, and it still does. Data & InsightsPresented by Infographic: See How the Top 25 Online Apparel Retailers in the U.S. Are Evolving SimilarWeb reports on trends among the top online apparel brands in the U.S. in its 2017 industry overview. Programming & Performance The Broadcast Chiefs Share Their Fall Strategies for Reversing Linear Ratings Declines Over the next two months, the five broadcast networks will premiere 19 new shows and 63 returning series, hoping to reverse their 2016-17 fortunes. Media Plan of the Year The Year’s 22 Best Media Plans, From Netflix and Hulu to GoPro and Google The most innovative ways brands reached consumers. Media Plan of the Year How Snickers Used Social Media Outrage to Fuel the Year’s Most Innovative Media Plan Its hunger algorithm drove the candy's price. Data & InsightsPresented by Why Signal Planning Is the Most Compelling Media Planning Innovation in Decades Shopping and first-party data has made signal planning a compelling media planning innovation.