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Nielsen Is Bringing Real-Time Interactive Ads to Smart TVs to Keep Streaming Audiences Engaged

Convergent TV

Automatic content recognition allows marketers to personalize ads.

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Since Turning ‘Batkid’ Into a Viral Phenomenon, This Agency Has Made the Most of Social Media

Agencies

Clever has leveraged its network of more than 5,000 influencers for brands including Bob's Red Mill, Clif Bar and Lenovo.

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Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

Brand Marketing

Brands are revamping their social media influencer strategies, moving away from one-off deals to long-term relationships where influencers help craft product or retail designs on an ongoing basis.

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Jesse Palmer Parlays NFL and Bachelor Fame Into Entertainment and News Gigs

Convergent TV

How Jesse Palmer, a college and professional athlete, ended up becoming a well-known TV host.

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The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout

Brand Marketing

The novelty of the ersatz chaw spoke to guys 40 years ago, and it still does.

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Infographic: See How the Top 25 Online Apparel Retailers in the U.S. Are Evolving

Performance Marketing

SimilarWeb reports on trends among the top online apparel brands in the U.S. in its 2017 industry overview.

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The Broadcast Chiefs Share Their Fall Strategies for Reversing Linear Ratings Declines

Convergent TV

Over the next two months, the five broadcast networks will premiere 19 new shows and 63 returning series, hoping to reverse their 2016-17 fortunes.

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The Year’s 22 Best Media Plans, From Netflix and Hulu to GoPro and Google

Creativity

The most innovative ways brands reached consumers.

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How Snickers Used Social Media Outrage to Fuel the Year’s Most Innovative Media Plan

Creativity

Its hunger algorithm drove the candy's price.

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Why Signal Planning Is the Most Compelling Media Planning Innovation in Decades

Performance Marketing

Shopping and first-party data has made signal planning a compelling media planning innovation.

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