The Spot That Launched Ridley Scott’s Career, ‘Boy on the Bike,’ Has Been Remastered in 4K

It was recently voted the U.K.'s most heart-warming ad ever

Ridley Scott's RSA Films impressively remastered one of Britain's most beloved ads, 1973's 'The Boy on the Bike.' Hovis

While U.S. advertising aficionados think of Ridley Scott as synonymous with Apple’s iconic ‘1984’ ad, it’s one of the director’s older spots that holds a special place in British hearts.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."