The North Face’s New Campaign Aims to Focus More on Women in Advertising

'Move Mountains' shares inspiring stories of female adventurers

The North Face says it will make a concerted effort to feature women more in its marketing. Clayton Boyd

More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth of strong role models to look up to.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.