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More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth of strong role models to look up to.
With that in mind, The North Face launched a major new global effort, “Move Mountains,” that includes a series of spots highlighting athletes and trailblazing women, a partnership with the Girls Scouts of the USA and commitment to strive for equal representation of women in all of the brand’s advertising, social media and other content moving forward.